Hey guys! Before I leave for my competition trip to Washington D.C., I decided to do some research on film postcards since that’s another element needed for our final project.
Postcards are typically used for short films by smaller productions. This is a simpler and more cost effective way for these smaller productions to promote their film. Typically, they are used during film festivals. It’s an easy way to share information and spread the word about an upcoming production.
On the front of the postcard, usually the title, key art, film nominations, quote/tagline, website, and production crew can be found. The front of the postcard needs to be eye-catching to the potential audience and should make them want to watch the film. Positive reviews of the film could also be used to help entice the person to watch the film.
On the back of the postcard, usually one can find contact information of the filmmakers and screen timing times if used during a film festival. While doing some more research, one unique idea I saw was to add a QR code to the back of a postcard. Since today’s world has become the technological era, this easy process of scanning the code could make it an easy method to share and access the film.
Similarly to a movie poster, a postcard should reflect the theme of film. A similar color scheme, font, and structure should be followed throughout all the elements engaging with the film. If a film has a dark tone to it, the postcard shouldn’t consist of bright vibrant colors, it should be dark as well.
There are a few elements (title, font, color scheme) that Nick and I need to discuss before we create our postcard, but once we figure those art, we can easily put one together soon. Wish us luck at our competition! Until next time…
~rtmedias
Sources:
https://www.written-off.com/film-news/2018/2/7/julien-dubuque-international-film-festival-iowa
https://bikerumor.com/2010/10/13/londons-bicycle-film-festival-kicks-off-tonight-with-art-show/
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