Hey there! It’s been a while since I’ve last posted. Life’s been a little crazy lately, but I recently finished one of my latest projects.
A group of friends and I created our very own music video for a music marketing campaign. Over a span of 7 days, we filmed and edited a music video and planned out a marketing campaign in order to “sell” our artist to investors. The song we chose was “Time is Running Out” by Muse. This project consisted of us creating a new artist to this song and to build a brand identity for him. The artist we chose was Damian Zane, who would hopefully become a well known alternative rock artist after our marketing campaign.
Before starting our pre-production phase of storyboarding, my group decided to learn more about the alternative rock genre and different types of music videos. We learned that the main target audience for this genre was males between the ages of 14-21 years old. A well known band within the same genre is the Red Hot Chili Peppers; in order to appeal to our audience, we followed a similar style within our music videos by creating a dark tone and atmosphere. We also learned about the main three styles between music videos: storytelling, artistic and promotional. A storytelling music video is within the name itself. Its main purpose it to portray a story within the music video by pairing symbolic visuals with the music/lyrics. An artistic music video is an alternative form of storytelling where animations, abstract visuals and enhanced art directions are used. Lastly, a promotional music video's primary goal is to showcase the band or artist. My group decided to combine two different types by creating a promotional, artist music video. This was done to present our new and up-coming artist in a creative and unique way.
Since our target audience fell between the age group of 14-21 years old, we thought one of the best ways to promote our artist was through the use of social media. According to Karissa Bell, in the fall of 2018, the most used social media platform was Instagram and coming in at third place was Twitter. We designated one of our group members to become the social media manager who was responsible to keeping Damian Zane’s platforms active, by posting behind the scenes pictures and videos in order to boost the anticipation for the release of the music video. We also created teasers of the music video to be posted on all social media platforms.
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| @damian.zane |
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| @damianzane2 |
In addition to the social media platforms, we created a website for Damian Zane. This would act as hub for all of his social media links, merchandise, newly released songs, and blog postings. We thought it would be a good idea to include blog postings as it gave Damian direct access to talk to fans and give them exclusive information regarding future plans.
This music video was great practice before creating this portfolio project. Throughout this music video, my team and I learned how to handle situations we might face when creating our film opening in the near future. Hopefully, we learn from our mistakes made throughout this marketing campaign in order to make our portfolio project ten times better! I can’t wait to start the production of our film opening! Overall, this music video was really fun to create as it allowed us to be creative and helped us practice techniques we've learned. You can click this link to watch our music video! Let me know what you think of it in the comments below! Until next time…
~rtmedias
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